Ordinary and universal, the act of writing changes the brain. From dashing off a heated text message to composing an op-ed, ...

Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Whichever products you sell, they at least need proper descriptions so that your customers can find them and understand what they are looking at. Writing hundreds of descriptions is a chore, though, ...

Despite their differences, both authors agree that writing is hard work and provide a mix of inspiration and practical ...

First impressions are important. Scientists need to make their work stand out among a sea of others. However, many mistakenly believe that first impressions are formed based only on titles and ...

The brevity of an abstract belies its importance to a manuscript. It’s what catches a reader’s attention and helps them to decide whether a paper is relevant. Yet failing to reflect the content of the ...

In my experience, people generally read two things: The headline and the first sentence. Remember when your English teacher would mark some of your sentences as a “run-on?” If you struggle with not ...

With the influx of publications brought on by the pandemic, it’s become more challenging than ever for researchers to attract attention to their work. Understanding which elements of a title will ...

The title and the abstract form the gateway to a study, and a well-defined combination rolls out the red carpet for the audience. The ability to write a good abstract is therefore an important skill, ...

Generative artificial intelligence has become a powerful tool for enhancing productivity and tackling everyday tasks. These tools can create new content, including text, images and even code, based on ...