BTS have teamed up with South Korean automaker Hyundai for promotional endeavors before, but they went above and beyond for the latest campaign. Hyundai is launching a new electric vehicle line-up ...

BTS, record-breaking K-pop sensations, have claimed another title: The group’s appearance in Hyundai Motor Co.’s Earth Day-themed ad last year is No. 1 on YouTube’s latest global advertising ...

Brands have been clamoring to be part of “The Group Chat” since its first episode went viral back in late March, and creator Sydney Robinson is incorporating them via TV-inspired commercial breaks.

Hyundai has been actively working to strengthen communication with both Millenials and Gen Z-ers, urging them to use green energy more actively. Since last year, Hyundai has been conducting a 'Global ...

BTS, the hugely popular Korean band, has a new single out called IONIQ: I’m On it. You can listen and follow the lyrics to it by simply tapping play on the video above. If you haven't already guessed, ...

BTS, the K-pop sensation sweeping the world, has another gig. They're "brand ambassadors" for Hyundai , and promotion certainly comes with the territory for such a title. Naturally, Hyundai is cashing ...

If you thought that the only thing missing as far as Hyundai was concerned, was its recently launched IONIQ sub-brand getting its own dedicated music video, well, hold onto your dancing shoes. With a ...

It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority ...