This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

As marketers wrangle for consumers' attention amid an explosion of clutter on every channel, it's no wonder Influencers have become such important commercial facilitators. In a crowded room, in short, ...

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo ...

Forbes contributors publish independent expert analyses and insights. Catherine Erdly is a UK-based small business retail expert. Nothing changes in business quite so fast as the world of social media ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. Any brand looking to compete in the marketplace likely ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...