For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

The influencer has faced growing scrutiny over his content and online behavior ...

Influencer content creators are setting the tone for our online culture in a big way! From streamers and podcasters to social ...

Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...

YouTube has once again removed the channels of controversial manosphere personality Clavicular. He was first kicked off the ...

Add Yahoo as a preferred source to see more of our stories on Google. The more I learn about social media, the more I think it's a scourge for society, especially for young people. It's both vacuous ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science ...

When searching for a new recipe or dinner inspiration, social media is often the first go-to. Food content is one of the most popular categories, with food influencers turning everyday ingredients ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

YouTube content creator Diana Extein displays her shoes to her phone camera during YouTube's Holiday House shopping event at Google Spruce Goose on Oct. 16 in Playa Vista, Calif. Extein makes fashion ...