TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

ISpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming-video ads, has received a $325 million investment from Goldman Sachs Asset Management LP.

Epsilon's moves to boost its capabilities around targeting and measuring campaigns come as the channel continues to grow despite persistent issues like fragmentation that could hamper its ability to ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Todd Bishop on Apr 27, 2022 at 4:00 ...