Joe Wicks on starting 2026 strong, realistic fitness goals and why you don’t need to smash January

EXCLUSIVE The Body Coach urges people to ditch the pressure to ‘smash January’, explaining how simple routines and small ...
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ITV invests in Joe Wicks’ The Body Coach app

ITV has announced an investment in health and fitness app The Body Coach, created by fitness coach and TV presenters Joe ...

ITV agrees to invest £3m in fitness app created by Joe Wicks

The Body Coach app, launched during Covid lockdowns, will advertise on ITV’s channels and video platform ITVX as part of finalised deal ...