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The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968. Keebler, ...

Just like Chipwiches (there’s now a Thin Mint version!), Rice Krispies Treats, and Reese’s Peanut Butter Cups, Keebler’s E.L. Fudge cookies were a quintessential part of my childhood. They’re ...