Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO takes play to a whole new level with groundbreaking innovation

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...
Bleeding Cool

Star Wars Throne Room Duel & A-Wing LEGO Smart Play Arrives

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

LEGO Smart Bricks UK release date, price and how to pre-order new interactive LEGO sets today

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...
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You Can Get Luke Skywalker’s Lightsaber From Lego, But There’s a Catch

Ian York is a lifelong lover of movies, books, and all forms of storytelling. This passion led him to earn a Bachelor of Arts degree in English with a concentration in writing. A few of his favorite ...

The Lego brick just got its biggest upgrade yet — and it comes to life first with Star Wars

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...