The following is an excerpt from Adam Alter's new book Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, available on Amazon. By Adam Alter Published Mar 20, 2013 ...

Hidden in the vast majority of typefaces is one of the most well-known optical illusions in the world. Can you spot the illusion, and can you identify the famous illustration that demonstrates its ...

Schaffer and her research team ran two food-based illusion tests using the Müller-Lyer illusion (the lines with arrowheads that make one stick look longer than the other) and the Delboeuf illusion ...

(This is Part 2 of a two-part blog series.) Take a look below at the famous Müller-Lyer illusion. Every student of psychology knows that the two horizontal lines are actually the same length, even ...

New research by psychologists at Queen Mary, University of London has revealed that the way we see the world might depend on reflexes in the brain. Writing in the Journal of Vision, Dr Michael Proulx ...

You’ve probably seen this optical illusion before, in which two lines of identical length appear to be different by adding opposite-facing arrows to them. It’s a very powerful effect – so much so that ...

Optical illusions have gained immese popularity in the last few years, and are a great tool to gauge our observation skills, and IQ. An optical illusion is a visual phenomenon where the brain ...

Even computers can get tricked by optical illusions, a new study finds. Such research may help shed light on how vision works in the brain, and lead to better computer recognition of images, ...

The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

We tend to believe something when we see it. It’s right there in front of our eyes, and so it is true. But reality often is not as simple as that. And that’s part of what makes life so much fun. Take, ...