But the Chinese social network has also radically changed access and marketing in the music industry, so this sector is preparing for an uncertain future with the imminent ban of the popular app ...

Drexel’s faculty of music industry professionals teach the summer program and draw course work from the undergraduate curriculum that addresses music recording, production, marketing, management, ...

it would be bad news for the music industry, including the live events business – which has increasingly relied on TikTok as a marketing engine in recent years. A decision by the court could be ...

Olivia Rodrigo became a breakout star on TikTok in 2021 when fans became obsessed with her debut track "Drivers License." © 2024 Fortune Media IP Limited. All Rights ...

One of the things that happens when you have venture capital flowing into the system is that people staff up. But we’ve never taken outside money. It keeps us connected […] ...

If you’re a technology enthusiast like me, walking into the National Association of Music Merchants (NAMM) trade show feels a ...

later combining forces to utilize the strategies they applied as fans to music and product marketing. At first, Rudensky says, “TikTok was all about the dance challenges, the lip-synching videos ...