The brands that stand out in a competitive environment tend to do so by noticing which shifts are actually changing customer behavior, then building around those shifts in a way ...

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Spread the loveThe landscape of social media is evolving at a breathtaking pace, and as we approach 2026, understanding the social media trends 2026 will be crucial for marketers. Brands and marketers ...

Spread the loveThe Rise of Generative Engine Optimization In recent years, generative engine optimization has emerged as a critical focus for marketers and businesses alike. As artificial intelligence ...

It’s imperative for brands to continuously pivot their marketing strategies to align with emerging trends and shifting consumer expectations. Static approaches are no longer sufficient. As technology ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization, AI, ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...