Digital Spy

The BBC will scan your face and measure your emotions while you watch TV

The BBC has confirmed plans to implement new face-scanning technology to measure viewers' emotional responses to marketing campaigns. The broadcaster will go ahead with the new system following a ...
Nieman Journalism Lab

The BBC is using facial recognition software to measure if native ads work

“In the fall, the BBC used software from CrowdEmotion to measure 5,000 people’s conscious and subconscious emotional responses to content marketing campaigns on BBC.com from clients like HSBC, ...
The Hollywood Reporter

BBC to Introduce Welfare Measures on ‘Strictly Come Dancing’ After “Gross Misconduct” Claims

Both Graziano Di Prima and Giovanni Pernice, two beloved professional dancers on the U.K. reality show, have been accused of concerning or bullying behavior against their female partners. By Lily Ford ...
Warc

Build, measure, learn: How the BBC deciphered emotions to make stories work in content marketing

This paper explains how the BBC conducted research to evaluate the role of different emotions in content marketing, and shows that neuroscience technology plays an important role in measuring content ...