Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Oracle is buying marketing automation company Eloqua for $23.50 a share, or $871 million. The surprise buy ...

Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of ...

When Oracle announced its intention to purchase Eloqua on Dec. 20 for $871 million, it was great news for Eloqua shareholders. The 33% jump in share price would have appeased most investors. The ...

Oracle has agreed to acquire Eloqua for about $871 million, in a bid to build out a set of marketing automation software. Eloqua’s board has approved the deal and it is expected to close in the first ...

Oracle announced that it has closed a deal to acquire Compendium, a cloud-based content marketing vendor. Experts say the combination of Oracle Eloqua Marketing Cloud and Compendium highlights the ...

Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities ...

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost ...

SAN FRANCISCO--(BUSINESS WIRE)--Certain, the leader in enterprise event automation, today added to its solutions suite, Certain Oracle® Eloqua Edition with EventStream™, the first event automation ...

Customers today are nothing if not self-indulgent, enabled by technologies that make it easy for them to get nearly anything they desire at the moment they desire it. Oracle’s Marketing Cloud aims to ...

In its quest to offer a useful cloud service for just about everything, Oracle announced today that it has bought Eloqua, a cloud-based marketing automation firm, for $871 million. Eloqua’s technology ...