Here’s why you’re just as likely to see a sparkly pink cowboy hat this weekend as a weather-worn white leather one.

There were at least as many baseball caps as cowboy hats Thursday night at the opening of Columbus’ new PBR Cowboy Bar + Smokehouse at Easton Town Center. It’s not for a lack of mechanical bull-riding ...

On Thursday morning, Kid Rock rode a horse across the home of the Dallas Cowboys to officially unveil his namesake rodeo that will take over cavernous AT&T Stadium on May 17. His head-to-toe black ...

Kid Rock is not kidding about making a mark in Western sports. The artist who has masterfully blended different forms of music into an unmistakable style all his own is partnering with PBR to bring ...

Fans will see a different kind of “cowboy” at the Professional Bull Riders World Finals Championship in Arlington in May: Kid Rock. The Michigan-born singer is partnering with PBR on “Kid Rock’s Rock ...

Strip away the dirt. The concert stage, even. Canvas Stadium still felt like home. For two nights, though, it was the bulls' turf (well, dirt) at the Colorado State University football stadium. PBR's ...

NASHVILLE, Tenn. (WSMV) – In the land where the cowboy hats, boots and bars run plenty, Corish Companies announced Monday two more bars are set to open in Nashville this week. DraftKings Sports and ...

The world’s top cowboys matched against the toughest bucking bulls on the planet — what could be more exciting? How about doing it in a team format, with one squad representing Arizona? That's the ...