Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite. The 2024 holiday shopping season marked a pivotal shift in ...

Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board. A career in paid search offers exciting opportunities for growth, creativity, and making a real impact on ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

John Yi, strategic manager of APIs for Facebook, just shared some interesting data from Group M which suggests that social media and search marketing are indeed naturally complementary and mutually ...

Small Business Technology News #1 – How Google’s AI overviews are accelerating change in paid search. An exhaustive study on Google’s AI Overviews and their impact on SERP (Search Engine Results Page) ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...