Performance-focused TV deals are still on the rise, and the number of brands that plan to increase budgets has more than doubled compared to a year ago. A survey from tvScientific, a connected TV (CTV ...

Proven adtech leader with deep expertise in brand sales, supply partnerships, and Performance TV joins tvScientific to drive revenue and scale adoption. Advertisers want the power of TV with the ...

MNTN Verified Agency partners are powering the next wave of brand growth on Connected TV MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today announced ...

Marketers have a variety of ways to measure the effectiveness of their advertising, and one of the ultimate barometers is revenue. In the pursuit of business outcomes, marketers are shifting their ...