Persuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea. And this isn’t something that involves slick, underhanded sales ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...

Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, ...

Sometimes it can be difficult to persuade others to work with you in order to achieve a common goal. If you’re working in the B2B market and you’re having trouble reaching out to others, chances are ...

What is the single most effective persuasion technique and why is it so easy to master? It’s not one of the six influence principles you’re likely familiar with: Reciprocity, Commitment/Consistency, ...

If we’re all in sales, as the old saying goes, then we’re all in the persuasion business. And this is particularly true for entrepreneurs. Whether you’re asking investors to hand over their money, ...

Persuasive speaking is the influence necessary for viewers, listeners, or audience to accept certain opinions, facts, or viewpoints in different spheres of life. Keeping this in mind, it is essential ...

If you want to persuade others, there are endless tips and tricks available. Most of them tell you how to package your argument to make it as convincing as possible, but according to psychologist ...