1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

Every business leader would love to be able to predict the future. While there’s no infallible, all-encompassing business “crystal ball” or clear window into customers’ minds, there is predictive ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Back in 2016 on Marketing Smarts, Chris talked with me about innovation in the workplace. This time around, I invited Chris to ...