In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...

Consumer Reports has been testing popular products and advocating for consumers for almost 90 years, but just how does the nonprofit work? Is it really as independent as it claims? Here’s what you ...

What do you know about our modern era of brands and product testing on animals? Animal testing was once a routine part of product safety measures, particularly in the beauty industry. But is this ...

We’ve built a first-rate testing program that showcases our commitment to authenticity and rigorous testing. Our team of in-studio and on-location testers methodically yet authentically put products ...

If you’re a fan of New Balance and want to get a feel of the athletic brand’s products before they hit stores, there is a product testing program that you could apply for today. To become a product ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Thousands of people every month search for ways to get paid to ...

The new product development cycle can be quite complex, especially when it comes to technology. There’s a lot of planning, testing and tinkering that must happen before a tech product is ready to hit ...

Even if you believe your new product idea is a guaranteed winner, testing the market before you launch can help you tweak what you're selling or how you're selling it, helping you maximize your ...

OpenAI announced in a blog post on Tuesday that it agreed to acquire the product testing startup Statsig, and bring on its founder and CEO, Vijaye Raji, as the company’s CTO of Applications. OpenAI is ...

Testing products on animals became an industry standard in the cosmetic, chemical, and pharmaceutical industries nearly a century ago. Since that time, it has become clear that these tests cause ...