The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

When determining the unique selling points of your business and its products, it is particularly important to consider the "marketing mix." The tools you use to market your products help distinguish ...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...