The CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s ...

In 2025, despite a lot of negative economic headlines, mortgage purchase application data has shown positive year-over-year growth for 14 consecutive weeks. In today’s MBA purchase application survey, ...

Purchase application data is now below 2008 levels! But I need to explain why this level has more in common with 2014 housing data than the credit stress markets of 2005-2008, and why you should care.

AMSTERDAM/NEW YORK (Reuters) - PepsiCo, which is overhauling some of its top brands like Lay's potato chips as shoppers look for cheaper options, is increasingly sharing data with major retailers and ...

Banyan, a startup that helps companies more closely align their products and sales promotions with customer preferences, has closed a $43 million early-stage investment. Banyan, incorporated as ...