Iconic Pure Michigan ad campaign generates more than tourism dollars

The Pure Michigan campaign has helped shape state pride beyond tourism.
MLive

Pure Michigan generated $2.5B in visitor spending last year, inspiring 1.5M trips

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...
mlive

Pure Michigan to celebrate its first Superfan Day, how to join in the fun

Pure Michigan Superfan Day invites residents and travelers to share their favorite Michigan moments on social media May 28 ...
9&10 News

Pure Michigan campaign marks 20 years, generates billions in revenue

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...