The Pure Michigan campaign has helped shape state pride beyond tourism.

GRAND RAPIDS, Mich. (WOOD) — Tourism group Pure Michigan has collaborated with a Michigan perfume shop to create FRESH, a fragrance inspired by Michigan summers. The scent, which is available for $32 ...

Pure Michigan Superfan Day invites residents and travelers to share their favorite Michigan moments on social media May 28 ...

MICHIGAN — 2025 is the year of "slow travel" and this time of year, travelers can make an "un-resolution" to enjoy vacation in a more meaningful way. Pure Michigan is here for it all, because no ...

The state’s leading tourism industry providers and officials traveled to the Pure Michigan Governor’s Conference on Tourism, held in Kalamazoo this year, where I caught up with many of them on the ...

What does a Michigan vacation smell like? According to Pure Michigan, which promotes tourism in the state, the answer is beachy and fresh. They’ve bottled it into a new fragrance. Colin Jackson of ...

LANSING — Pure Michigan is encouraging travelers to stop and smell the tulips this year through its promotion of slow tourism practices. The Pure Michigan campaign predicts that the slow travel trend ...

MICHIGAN — Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism campaigns do the heavy lifting of promoting a state’s identity, amenities and ...

GRAND RAPIDS, Mich. — Tourism leaders gathered at Frederik Meijer Gardens & Sculpture Park Monday to speak about the benefit of tourism for Michigan cities. Related: South Haven matching grant offers ...

Add Yahoo as a preferred source to see more of our stories on Google. The state’s leading tourism industry providers and officials traveled to the Pure Michigan Governor’s Conference on Tourism, held ...