Iconic Pure Michigan ad campaign generates more than tourism dollars

The Pure Michigan campaign has helped shape state pride beyond tourism.
MLive

Pure Michigan fall color update: Where colors are beginning to burst across the state

Is the iconic Tunnel of Trees ablaze with color yet? How about our favorite Up North spots like Traverse City and Gaylord - and what about fall colors in our wild and beautiful Upper Peninsula? To ...
MLive

Pure Michigan Fall Color Update: Some areas are approaching their gorgeous peak

We are loving the fall color season right now in Michigan. We’ve got areas of vibrant colors that are putting on a splashy, near-peak show already, while some parts of the state are slower to shine.
wwmt

Iconic Pure Michigan campaign budget slashed, expected to only air ads regionally

LANSING, Mich. — The quiet, stirring music and the soothing voice of Kalamazoo native Tim Allen took over airwaves and TV screens for years. Type "Pure Michigan" into Google now, though, and one of ...
The Michigan Daily

Keep Michigan pure and shut down Line 5

Almost every Michigan license plate displays the slogan “Pure Michigan.” It is part of an advertising campaign started by the state of Michigan in 2006 to market the state as a tourist destination.