After showing the optimizations Rivian brought to the drive units and structural megacastings of the upcoming R2, CEO RJ Scaringe showcased its battery pack. Thanks to using larger cells, the R2 pack ...

The compact SUV debuts LG 4695 cells, Maximus drive units & architecture that slashes materials costs by nearly half ...

Rivian's mid-size platform that underpins upcoming R2, R3, and R3X crossovers is hugely important for the company's future. During the third-quarter earnings call, Rivian announced that it secured ...

There is significant anticipation for Rivian’s latest launch, and the brand is keen to further promote it by leveraging an iconic pop culture theme. Marketing is crucial for product differentiation, ...