NEW YORK--(BUSINESS WIRE)--RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the appointment of Michael Lamb as Chief ...

NEW YORK--(BUSINESS WIRE)--In a significant development, RTB House, a leader in digital marketing, has announced the introduction of ContentGPT. This innovative technology component is set to ...

Advertisers are under pressure to provide transparency and insights around campaign performance. To support performance and measurement in a post-cookie world, RTB House is working on several ...

Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there. Cao moved to Ad Tech Land in May after ...

NEW YORK, April 26, 2021 /PRNewswire-PRWeb/ — RTB House, a global company that provides state-of-the-art marketing technologies, today announced that Sean Greene has been hired as Vice President of US ...

NEW YORK, April 26, 2021 /PRNewswire-PRWeb/ -- RTB House, a global company that provides state-of-the-art marketing technologies, today announced that Sean Greene has been hired as Vice President of ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor ...

They say a picture is worth a thousand words. But when it appears adjacent to the wrong editorial content, it can cost millions. Consider the two real-world ad placements depicted here. The one on the ...

RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This ...

The first ad tech company to be powered entirely by autonomous Deep Learning algorithms, RTB House’s technology uses neural networks to deliver self-driving personalised advertising to thrive in the ...