The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

In an era of fragmented media, radio remains steady, trusted and effective. For businesses looking to grow in Northern ...

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...

Radio’s power as an ad medium is undeniable. But what makes a message truly move a listener isn’t just creativity; it’s psychology. Now, a marketer and behavioral science author is unpacking the ...

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...

According to the Pitch-Madison Advertising Report 2026, Q3 emerged as the strongest growth driver, with revenues rising 9% to ...

Digital ad revenue is playing an important role in stabilizing overall industry sales for the U.S. commercial radio business. That’s according to RAB’s 14th Annual Digital Benchmarking Report, ...