While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

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I'm a makeup artist — here are the beauty products I loved throughout 2023. I love the Rare Beauty tinted moisturizer because it's lightweight but still has coverage. I need to have the Charlotte ...

Rare Beauty has earned quite the following in the beauty community, especially on BeautyTok. This Mini Blush & Glow 4-Piece Set has all the topselling products from the brand, including the viral Soft ...

Before I go any further, it would be remiss of me not to acknowledge that ‘dupes’ are a controversial topic. On one hand, brands which ‘dupe’ products are seen to profit off of the hard work of bigger ...