Sky Media is ushering in a new era of ‘smart sponsorships’ by bringing the addressable TV technology underpinning its AdSmart solution, which plays adverts only when selected audiences are watching, ...

A spokesman for Sky says the new identity has been developed ‘to support Sky Arts’s higher-profile position on the Sky channel guide and the channel’s launch on Sky Go, as well as its raft of new ...

The tie-up will see authors Polly Williams, Ali Knight, Charles Cumming and Robert Wilson pen a number of backstories to flesh out the channels branding. Airing from today these are intended to impart ...

Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas ...

Brief Complete sound design on a series of idents promoting Cinema, the replacement for Sky Movies. How it was done Opening on a film projector, the idents take the viewer on a journey that ultimately ...

Uber Eats has released a tranche of idents for Sky Sports’ coverage of the Premier League featuring none other than Alan Pardew, ‘Big’ Sam Allardyce and Tony Pulis. A series of sponsorship idents ...

Brief Create positioning, naming and onscreen identity to reflect Sky Atlantic’s infusion of UK and US culture. How it was done Heavenly focused on the brand’s overriding message - bringing cultures ...