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The horror movie 'Heretic' starring Hugh Grant is surprisingly focused on food. Some 'Heretic' screenings are making use of a marketing ploy called Smell-O-Vision. Beck was asked why horror movies ...

Going to the cinema today has become a multisensory experience as filmmakers push the boundaries of engaging audiences on a deeper, more immersive level, moving beyond the simple act of watching a ...

Smell-o-vision always seems to be the oldest idea that modern technology hasn't been able to perfect, much less implement. Whether or not it actually adds anything to a narrative, 3D movie technology ...

It's time for a Smell-o-Vision special! 𢡄 不 A24 has announced special screenings of Beck & Woods' horror movie Heretic, opening in theaters in November. "Get tickets for truly *scent-sational* advance ...

For Katy Perry, her upcoming tour won’t be just a musical and visual experience, but also an olfactory one too. In an interview with Rolling Stone magazine, Perry talked about her California Dreams ...

Remember, in the 1900s, when movies often created scenes with inventions such as a television in which the audience can smell what was displayed? Well, in Japan, Haruka Matsukara and his team from ...

We reported on K Opticom’s “Kaori Web” system back in July, which you may remember as “that computer that can create smells.” In the surprisingly vaporware-free country called Japan, PC Watch’s ...