It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. is a senior science ...

We’re long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

In the 2010s, Snapchat gave everyone a new face. The app launched its lens feature in 2015, and within a year, millions of people were turning themselves into dogs, deer, and flower-crowned goddesses ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

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