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In a world where scrolling is second nature, influencers have become the bridge between brands and their audiences. Whether you’re launching a new product, building long-term recognition, or simply ...
“Social is the greatest transformational force in marketing" is the kind of thing many of us were saying back in 2012. But more than a decade, and hundreds of millions of brand social media posts ...
While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.
From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...
Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...
The early summer sun seems to bring everyone out of hibernation, ready to explore, spend, and enjoy life a little more. That seasonal shift is a golden opportunity for businesses aiming to increase ...
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