'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial ...

Add Yahoo as a preferred source to see more of our stories on Google. It was a big day in my household when the latest Bluey album, Bluey: Up Here dropped. I'm a mum, and I've heard a lot of ...

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The age of sonic branding has arrived. With rising costs, fierce, and increased pressure to maximise every square foot of ...

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

Across Latin America and the Caribbean, music isn't just entertainment, it's part of daily life. From the reggaeton beats ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Using audio to cement a marketing message is as old, at least, as the jingle itself. But in an era when every touchpoint is a marketing opportunity and sound is everywhere, the idea of having a ...

A great deal of research underpins the effectiveness of sonic branding when it’s done well, and a great many examples of successful sonic branding exist. But for marketers, the process behind the ...