When animals rise in social status, their testosterone levels increase as well. This change produces the increased confidence that accrues to social status as well as increased aggression. Some ...

Are you a man with a sudden hankering for a sports car, a fancy house, or other status symbols? Blame testosterone, a new study says. The research published in the journal Nature had an intriguing ...

Millennials swaddled in Supreme and gearheads salivating over the Tesla Model Y aren’t so different than elaborately plumed peacocks or large-horned stags. All have evolved to invest in signals that ...

Status symbols, like a luxury car or brand-name denim, may not function any better than their lower-status counterparts, but they do convey a message about the owner's position on the social ladder. A ...

An extra shot of testosterone, it seems, makes a man act like an animal. You know the type: one of those male birds who unfurls some of his most spectacular feathers when the ladies are around, or the ...

A recent study conducted by a research team around Hilke Plassmann, the INSEAD Chaired Professor of Decision Neuroscience & Brain and Spine Institute (ICM - Inserm/CNRS/Sorbonne Université), a ...

Men love their flashy watches, expensive cars, the newest tech gadgets and designer clothes. Social media is littered with guys showing off their latest luxury score. It's a story as old as the hills: ...

Men with boosted testosterone levels are more likely to purchase luxury goods such as expensive cars and watches, new research suggests. A study carried out at the University of Pennsylvania claims ...

Fontainebleau (France), Singapore, Abu Dhabi, 3 July, 2018: A recent study conducted by a research team around Hilke Plassmann, the INSEAD Chaired Professor of Decision Neuroscience & Brain and Spine ...