STURGIS – Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for ...

Sturgis, S.D. (KELO) –Motorcyclists are rolling into the Sturgis area ahead of tomorrow’s official start of the 83rd motorcycle rally. As the rally revs up, vendors are doing everything they can to ...

SIOUX FALLS, S.D. (KELO) — There’s a four-letter word that’s likely impacting vehicle counts at this year’s Sturgis Motorcycle Rally. That word is rain. “It’s the pouring rain,” rally and events ...

Three people died in motorcycle accidents during the recently concluded Sturgis Motorcycle Rally, according to the official tally of the state Department of Public Safety, but the actual number of ...

FARGO — Midwest motorcyclists have a short window to enjoy riding each year. As soon as the spring weather hits, many bring their motorcycles out of storage and hit the road during the few months of ...

SIOUX FALLS, S.D. (KELO) — Vehicle counts for the 85th annual Sturgis Motorcycle Rally are pacing ahead of 2024 and even five-year averages through Monday, according to the South Dakota Department of ...

Rock legend David Lee Roth will bring his high-energy performance and iconic Van Halen hits to the Sturgis Buffalo Chip on ...

Calling all riders, the Sturgis Motorcycle Rally, the largest motorcycle event in the world, kicks into high gear for the next 10 days. The Sturgis Motorcycle Rally was first held in 1938 in Sturgis, ...

STURGIS, S.D. -- Official attendance for the 2017 Sturgis Motorcycle Rally was released Thursday showing an estimated 480,000 people attended the 77th annual event in August, up from last year.Last ...