Formula 1 is experiencing an unprecedented surge in popularity, with over 800 million viewers tuning in over the past year, 40 percent of whom are women. Yet, TAG Heuer, the new official timekeeper of ...

Tag Heuer welcomes the Formula 1 season, which starts on March 16th, with a high-quality clock that can handle everything that happens on Formula 1 race tracks. There’s a high chance that Tag Heuer ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

The TAG Heuer Formula 1 Chronograph x Senna 44mm is a dynamic contemporary statement, created from light as a feather, black DLC-coated titanium for a bold yet comfortable presence. Its sunray-brushed ...

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG ...

TAG Heuer is celebrating a new milestone. The Swiss luxury watchmaker, owned by LVMH, has etched its name into history as the first title partner of the Formula 1 Grand Prix de Monaco. This ...

“The original watch from 1986 was the first product to wear the TAG Heuer name. This is really the beginning of that story. This laid the foundation,” says Nicholas Biebuyck, TAG Heuer Heritage ...

If you want to invoke the glamour of motorsports, all it takes is three words: Monaco Formula 1. “The name comes out, the magic happens,” said Tag Heuer chief executive Antoine Pin on the eve of a ...

There are ten different colorways of the new Kith/Heuer Formula 1 available, and three of them even include a metal housing and bracelet. Each will cost you $1,500, but because some colorways are ...

Red Bull Racing has finally confirmed that its 2016 Renault engine will be badged as TAG Heuer. The decision allows the French manufacturer to put its full support behind the works former Lotus team, ...

Owning the world's fastest car is pretty cool. But when you're not safely ensconced in the center seat of the McLaren F1—say, if you ever have to exit the car and walk into a Whole Foods or board a ...

For the first time in the race's nearly 100-year history, the Monaco Grand Prix will finally have a title sponsor: the luxurious watchmaker TAG Heuer. Since 1929, the Monaco GP has never had a title ...