TAG Heuer x Kith re-releases the 1986 iconic cultural statement, Formula 1 Series 1. The newest TAG Heuer x Kith Formula 1 watches feature updated materials and colors. A host of cultural influences ...

TAG Heuer continues to celebrate its return as the Official Timekeeper of Formula 1 with a new exclusive creation: the Monaco Split-Seconds Chronograph F1. With this timepiece, the Maison revives the ...

The new watch comes just ahead of the Monaco Grand Prix.

It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

As we approach the new Formula 1 season, many changes are coming, and not just in lineups and regulations. Luxury brand company LVMH, parent company of Luis Vuitton, Givenchy, Dom Perignon and more, ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

Formula 1 is experiencing an unprecedented surge in popularity, with over 800 million viewers tuning in over the past year, 40 percent of whom are women. Yet, TAG Heuer, the new official timekeeper of ...

PARIS — No matter how winding the Formula 1 track gets in Monaco, Tag Heuer won’t be missing a turn. The Swiss watchmaker has been named the title partner of the May 25 race that will now be formally ...

Ever wonder what watch the cool kids find cool? For Kith founder Ronnie Fieg, it’s the 35-millimeter Tag Heuer Formula 1 he received that marked a seminal moment of his mid-1990s teenage years and his ...

On Sunday at the Tag Heuer Grand Prix de Monaco, LVMH chairman and CEO Bernard Arnault stood on the grid alongside Prince Albert and Princess Charlene of Monaco; their nephew Andrea Casiraghi (the ...

It's designed to celebrate the crossover of watchmaking and motorsport.