Previously, we witnessed similar collaborations of Activision with several popular food and beverage brands like Monster Energy, Little Caesars, Burger King, Pringles, etc, and offered various ...

The campaign has been rolled out to promote Trident Gum’s latest product Trident Vibes featuring Sour Patch Kids gum, which is now available in stores nationwide. Trident Vibes featuring Sour Patch ...

East Hanover, N.J. - Trident is making a $200,000 donation to the Trae Young Family Foundation (TYFF) with the goal of highlighting the importance of mental health for all people. New Trident packs ...

TriDifferent, a new creative platform for Trident Gum, sees Gen Z as its target audience. The brand is positioned as a way to defy sameness. It also marks Trident’s first campaign since joining ...

A Queens man says he got a kick in the teeth from Trident Xtra Care gum because it failed to live up to its promise to strengthen and restore his teeth, according to a new lawsuit. Joshua Hirsch filed ...

A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending “the conversation is your brand” saga. Trident, the chewing gum maker, bought the placements, and ...

Sour Patch Kids are widely beloved candies for their unique combo of flavors. After all, the iconic gummies are famous for having the perfect blend of sweet and sour taste. Now, fans of the flavorful ...

Cadbury Adams USA LLC debuted an advertising campaign for Trident sugarless gum that marked a bold new direction for Trident, taking viewers to an imaginary world where anything can happen. In the ads ...