London-based Urbanic speaks to the mass premium consumer in emerging markets to bring them access to fashion via e-commerce, something this consumer has never had marketed to them in the past. “These ...

For digital brand, Urbanic, who caters to mass market consumers in emerging markets, the recent move to biodegradable packaging has been a major investment. It was one year ago I discovered ...

With roughly one billion monthly active users, Instagram has become the go-to place for savvy shoppers looking to browse the latest trends and discover new brands. Urbanic, an emerging London-based ...

India is currently standing at a juncture where the share of millennials and GenZ account for 52% of the country’s total population, which is higher than the global average of 47%. Given the extremely ...