Learn how Henri Fayol’s management theory shaped administrative principles still used by modern businesses. Explore all 14 ...

A popular saying holds that "the difference between theory and practice is that in theory there is no difference." This witticism is especially relevant to management theory because many managers ...

The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept ...