The fashion industry knows what consumers want to wear, often before they do. Recently, fashion houses have been predicting that we will soon be using our clothing not only to look good, but to ...

Whoop is breaking into fashion via a performancewear collab with SR_A that integrates its wearable tech, to make the fitness tracker disappear into our clothes.

Hong Kong, China, 12th Dec 2025 – DR H recently announced a strengthened strategic direction focused on elevating the integration of fashion and technology within the smart wearable market. Centered ...

When Mark Zuckerberg took a seat in the front row at Prada’s Fall/Winter 2026 runway show in Milan on February 26, the optics were impossible to ignore.

BOSTON--(BUSINESS WIRE)--WHOOP, the human performance company, announces a landmark creative partnership with acclaimed designer Samuel Ross MBE, who joins as Global Creative Director, WHOOP x SR_A to ...

A Fashion-Tech Brand at the Crossroads of East and West Founded in Hong Kong in 2023 by Hitrons Intelligence Limited, DR H aims to merge technology with Eastern and Western design aesthetics. Centered ...