Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Sports card flipping on Whatnot and eBay is thriving in 2026, with savvy sellers capitalizing on undervalued bulk lots and strategic timing. Whatnot’s live auction format, lower fees, and built-in ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...

The April 2026 flipping landscape on eBay and Whatnot presents a unique window for collectors to capitalize on seasonal ...

Whatnot, the largest live shopping platform in the UK, Europe and North America, has launched a new integration with Shopify, making it simple and easy for ...

Whatnot started in collectibles but is branching out into numerous other retail categories. When Roger Caneda discovered Whatnot Inc. in January, selling trading cards was just a side hustle. But over ...

Live shopping platform Whatnot announced $225 million in Series F funding Tuesday to bring the company’s valuation to $11.5 billion. Whatnot’s valuation has more than doubled since the start of 2025 ...