Microsoft's controversial Xbox marketing beat "This is an Xbox" was ended soon after new CEO Asha Sharma came on board.

New Xbox CEO Asha Sharma is reportedly looking at ways to reduce the cost of Xbox Game Pass, including new lower-priced or ad ...

This naturally led many people to conclude that the "This is an Xbox" marketing campaign was being scrapped by Xbox, and ...

Sarah Bond’s departure from Xbox has been welcomed by some at Microsoft, according to a report that suggests she was behind the ‘This Is an Xbox’ ad campaign. The management shake-up at Xbox may have ...

Xbox CEO Asha Sharma is reportedly exploring cheaper Game Pass tiers and a possible Netflix bundle, according to new ...

TL;DR: Microsoft is hiring two senior marketing specialists to revitalize Xbox's brand under new CEO Asha Sharma. One role focuses on lifecycle marketing across Xbox Game Studios and partners, while ...

The controversial campaign “This Is an Xbox,” launched by Microsoft to support its multi-device gaming strategy, was not well received by part of the internal Xbox team, according to a new report ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...