Comcast's advertising arm announced a partnership with Affinity Solutions to use purchase transaction data in its AI audience ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects ...

UPDATE: A previous version of this story mentioned that famed VFX studio Industrial Light and Magic (ILM) had worked on this ad, as noted by The Hollywood Reporter. A rep for the company has now ...

Xfinity is closing its 11-year run as the title sponsor of the NASCAR Xfinity Series in a way that fans will definitely appreciate: a commercial-free championship race. The CW Network will broadcast ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

The partnership will help marketers using Comcast Advertising's platforms evaluate whether ad campaigns lead to higher ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads “With its sight, sound, and emotion, it is hard to compare to the impactful ad experience of ...