YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – ...

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers ...

The company says this is the most significant update to Live it has ever introduced, as the livestreaming market continues to ...

With more than 2.5 billion users worldwide, YouTube can be an incredibly powerful channel for advertisers. It can also be incredibly daunting. The platform has so many different ad formats—from ...

YouTube plans to simplify and enhance the ad-enabling process for creators, aiming to maximize revenue while keeping the ad experience straightforward. An experiment showed that enabling non-skippable ...

In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...

The Super Bowl's big moment for television also affects brands and consumers in search. Branding works, but advertisers need to prove performance to justify ad streaming budgets and spend. In what ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police since early 2022. Previously, he has contributed to outlets such as NotebookCheck, and ...

This probably inspired the idea for YouTube's new react live feature on YouTube Live. Other streamers and creators will be ...

Google’s Matt McDonald will be speaking at CTV Connect on March 13-14 in New York. Click here to register. Ten years ago, YouTube was just a place to watch video clips. To keep up with changing ...