Primetime Channels will allow viewers in the U.S. to subscribe to individual streaming services, including Showtime, Paramount+, and Starz, directly through YouTube. The National Basketball ...

A Creator Music library will make YouTube a leader in licensing for creators. Credit: YouTube YouTube creators' music woes many finally be coming to an end. For more than a decade, creators have ...

With the popularity of YouTube and its videos and the various streaming platforms today, the Google-owned company is now working on launching its own online store like Apple TV and Amazon Prime Video.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 16 hours ago By Ad Age Studio 30 - 1 day 19 hours ago 1 day 21 hours ago By Tim Nudd - 1 day 22 hours ago 1 ...