You might have already heard that Zoella Beauty is discontinuing the Tutti Fruity line, but don't let that get you down. It's being replaced with an even bigger and better bath and beauty collection.

There are few things that can get me genuinely excited when it's 15 degrees outside and there is dirty, grey slush on the ground, but the fact that Zoella Beauty is coming back to Target is definitely ...

If you’re a fan of dessert-scented lotions and the blogging stylings of Zoe Suggs, then you’ll be happy to know that a line of Zoella Beauty is coming to Ulta Beauty. We will now be able to shop the ...

It’s hard to argue that Target is a mega-hub of brands of all stripes. Whether they’re courting a classic brand, helping unveil a selection of new brands, or giving a popular brand a comeback, Target ...

We all love a beauty calendar. But when it gives you a mere two cookie cutters, confetti and seven stickers, maybe not so much. Zoella’s beauty calendar – which offers these exact products – came ...

An introduction to the fitness and beauty influencers on social media who have made it to the Forbes list of top 10. Forbes has unveiled its list of the world’s top beauty influencers — the top 10 ...

Enter beauty bloggers. Young women everywhere started writing and vlogging about their beauty purchases, and consumers turned to them for unbiased and truthful reviews of products. Bloggers and ...

For those brands looking to tap into the hottest beauty influencer, here is a little tip: look at engagement, not followers. That was among the key takeaways for Trygve Jensen, vice president and ...

Despite having every possible makeup product at her disposal, we know that Zoella is no makeup snob judging by the fact that she constantly raves about her favourite £4 concealer. We've seen her PO ...

Zoella was one of the first YouTubers to make it big. The author, beauty guru and YouTuber may have ditched her nickname for the real thing, Zoe Sugg, but she’s still making the same content her fans ...

If, like me, you're perilously close to pay day and wondering just how you're going to get through the rest of the week on a diet of out of date tinned goods from your kitchen cupboard, look away now.