Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with ...
As CEO John Wren noted during an earnings call a few months ago, a key part of the updated version integrates IPG's ...
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more shareholder value, said sources close ...
CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the global leader in customer intelligence and marketing enablement, today named Keith Camoosa as Chief Product and Technology Innovation Officer (CPTIO) and ...
Acxiom Corporation ACXM has recently inked a deal with Interpublic Group (IPG) to divest its Acxiom Marketing Solutions segment (“AMS”). The company anticipates receiving $2.3 billion in cash for the ...
Acxiom, the data-marketing unit owned by Interpublic Group (IPG), announced that its real-time identity solution will be integrated into the Adobe Experience Platform as part of a new partnership with ...
CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that it has ...
Tracking and making effective use of consumer data can be the difference between a successful marketing campaign and one that falls flat. Aggregating and scaling such data, however, can be costly and ...
Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing ...
Acxiom calls itself the premier source of addresses and phone numbers for telemarketers and mass mailers. But when it receives a list of names of people who want to get off its lists, the company ...
Enterprise data, analytics and software-as-a-service company Acxiom Corporation’s (ACXM) proposed acquisition of LiveRamp was granted an early termination of the waiting period under the ...
NEW YORK—Independent sell-side advertising company Magnite today announced an integration with Acxiom, the connected data and technology foundation of global advertising and marketing service firm ...
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