The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding their jeans ad featuring Sydney Sweeney. The clothing retailer has reportedly suffered a considerable decrease in its foot traffic.

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans,” a pun on “jeans” and “genes.” For Asian American and Pacific Islander (AAPI) communities,