There’s a stark partisan divide in how young people are reacting to American Eagle’s viral jeans ad featuring actress Sydney Sweeney. The big picture: The ad has sparked debates over “wokeness,” beauty standards and race — even pulled in President Trump.

The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.